Finding the perfect internship

I DID IT!!!

I’ll preface this by saying: I’m so happy to have my life back! And now, I can begin regularly blogging and talking with you as I step out of the Humber safety net and journey into the real PR world. 

I never thought seven months of never-ending media kits, news releases, 106 page Change Management assignments and communication plans could fly by so fast! And yet, here I (and my fellow Humberlings) am! I can honestly say I’ve never been more proud of myself and felt so accomplished – and tired – in my entire life!

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Humber PR Advice: Know Your Personal Brand

After 15-weeks, I’m halfway through Humber PR bootcamp! In the next three months, I’ll have found my internship and the famous Kalene Morgan will have booted me from my little PR birdie nest. Should I be excited or terrified? I guess a bit of both.

So what’s the biggest lesson I’ve learned so far?

Obviously I’m at Humber College to learn the technical ins-and-outs, grasp the soft skills and develop myself as a professional. But, the best piece of advice I can give is this: Don’t let go of who you are, be yourself and don’t try to fit into a mould. Being a little different than everyone else will end up being part of your “personal brand” and in the end, it will help you stand out from the rest.

At times, it’s been easy to get a bit lost. It’s understandable to feel like you need to be someone or something else – but you don’t. PR is such a vast profession with so many options that there’s something for everyone. Whether you like fashion, finance and stocks, politics or you’re someone who loves music, theatre or the fine arts- you’ll find your fit.

At the end of the day: know what you like, admit what you don’t, own your quirks and claim your crazy – trust me, we’re all a little neurotic. 

Life in Humber PR: Three Months In

I’ve now been a Humber PR post-graduate student for almost three months. I can genuinely say that I’m learning more applicable skills here than I ever did in university.

This program is intense. It get’s a bit overwhelming at times and it can test your sanity but, I’ve never had more fun in my life!

This semester, I’m taking courses in: writing, social media, public affairs (my favourite), marketing, event planning, corporate and international public relations, strategic public relations and practice & theory.

Being forced/strongly encouraged to read the news every day has lead to my growth and development as a person. Reading the Globe is now my favourite part of the day.

We do a TON of group work, so learning how to interact and work with different types of people is crucial to success. Attitude is everything and never be afraid to ask a question – regardless of how silly it may seem – because asking the right questions is part of the job.

The great thing about this program is there’s something for everyone. And if you think you know what PR is, you’re probably wrong. I’ve learned that public relations is everywhere and is an incredibly important asset to any company – whether it be for-profit or non-profit. The practice is more than simply persuading people to see your point of view; it’s about building long-term, trusting, two-way relationships between an organization and its public/audience. Public relations helps put humanity into what might otherwise be seen as a cold, heartless entity. So, you can actually be a good person, keep your integrity AND go into PR! Who knew?

Just know that, from day one, everyone is as scared, nervous and unsure as you are. No one knows what’s going and and you all sink or swim together but at least it’s together.

Accepted to Humber PR Postgrad? Make the Most of Your Time Off

So, you saw that email in your inbox that read “Accepted to PR for….” and if you are anything like me, you squealed, did a little dance in your chair (or maybe even stood up and shimmied) and called every single person on your contacts list to brag about your accomplishment.

And, rightly, you should! You earned your spot! YOU beat out hundreds of applicants vying for 1 of only 80 spots in the coveted Humber PR  post-graduate program! Yay! Breathe a sigh of relief! The first battle of the war to come is over! However, again if you’re anything like me, you want to be as prepared as you can possibly be before even stepping foot on campus. You want to have that edge; that special ‘something’ that makes you stand out. And then you start panicking (or I did). What if everyone else already has experience? What if I don’t know anything? What if..what if…

So, I’ve come up with a number of ways to make the most of my time while also readying myself for the year to come. I hope you’ll enjoy and even adopt some of these tips!

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